Advanced Journal of Social Science https://journals.aijr.in/index.php/ajss <p align="justify"><a title="Click for Journal homepage" href="https://doi.org/10.21467/ajss" target="_blank" rel="noopener"><img style="float: right; padding-left: 15px; padding-right: 5px;" src="/public/site/images/aabahishti/AJSS_Cover_Page.jpg" alt="AJSS"></a>Advanced Journal of Social Science (AJSS) [ISSN: 2581-3358] is an online-only, open access, refereed journal in the field&nbsp;of sociology published by&nbsp;AIJR Publisher. This &nbsp;Social Science journal will publish free articles for the manuscript submitted in the year of 2018.&nbsp;<strong>Research articles suitable for this sociology journal includes the field of humanities, education, economics, political science, human geography, demography, psychology, sociology, history, and management, etc.&nbsp;</strong></p> en-US <div id="copyrightNotice"> <p>Author(s) retains full copyright of their article and grants non-exclusive publishing right to&nbsp;<strong>Advanced Journal of Social Science</strong>&nbsp;and its publisher “<a title="AIJR Publisher homepage" href="https://www.aijr.in/" target="_blank">AIJR</a>&nbsp;Publisher”. 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Journal of Social Science) amir@aijr.in (Amir Abdullah) Fri, 19 Jul 2019 17:27:15 +0000 OJS 3.1.1.1 http://blogs.law.harvard.edu/tech/rss 60 Socio-Economic Benefit of Lake Ecosystem (In Case of Lake Ziway) https://journals.aijr.in/index.php/ajss/article/view/1413 <p>This study focused on the socio-economic benefit of the Western shoreline of Lake Ziway ecosystem. &nbsp;Lake Ziway great importance for food and water for both groups of respondents and additional sources of raw material, energy, cultivation, organic fertilizers, genetic and medicinal plants. Lake Ziway also has a major economic benefit for both groups of respondents. The respondent fishermen caught a mean amount of 2,524Kg per year with a minimum and maximum amount of fish 504Kg and 16,800Kg per year respectively and with this fish-catching, they got an average income of 51,398 Birr ($2,570) per year with range of 7,200 Birr ($360) and 288,000 Birr ($14,400) per year. As like of fishermen small scale irrigation also got economic benefit with their production of cereal crops, fruits, and vegetables. They produce in average 13.47Quintal of cereal crop and 69.56Quintal of fruits and vegetables per year and they got an average income of 7,727 Birr ($386) and with a range of 13,714 Birr ($686) per year respectively. this incurred that wetland ecosystem has a lot of socio-economic benefit for the people live nearby especially for developing countries like Ethiopia they are more dependent on a natural ecosystem like of Lake Ziway.</p> Gezahegne Seyoum Gebremedhin, Satishkumer Belliethathan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1413 Thu, 18 Jul 2019 00:00:00 +0000 Effect of Online Travel Bookings and Social Media on Tourism Destination Marketing in Nigeria https://journals.aijr.in/index.php/ajss/article/view/1515 <p>The impact of information and Communication Technologies (ICTs) is also felt in the field of tourism as it plays an essential role in the development and marketing of tourism. The study focused on the growth of Online Travel Booking in the tourism industry in terms of the internet, mobile and social media in a country like Nigeria where there are tons of tourist destinations across the country. Both primary and secondary data were used for this study. A questionnaire was designed to collect primary data. The survey was distributed to a sample of 222 students of Redeemer's University through the random selection of both genders. The Chi-square method was employed in analysing the data. Out of 222 questionnaires administered, only 200 were retrieved. Flights and Hotel reservations can be made online through e-mail, telephone calls and other internet services thereby helping to reduce if not remove the time-wasting processes of the old system entirely. It is, therefore, evident that its adoption is necessary for proper inclusion in these benefits and sustainable development of tourism.</p> Elizabeth Abiola-Oke, Christopher O Aina ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1515 Thu, 18 Jul 2019 00:00:00 +0000 Factors Influencing Students’ Decision Making in Selecting University in Bangladesh https://journals.aijr.in/index.php/ajss/article/view/1631 <p>This study investigates the factors that influence students’ decisions when choosing a university for higher education in Bangladesh. The study was conducted among students of two private universities in the country. A multi-method approach was adopted in collecting and analyzing data. The responses of the 153 participating students to the questionnaire are primarily described using descriptive statistics, e.g., frequencies, percentages, means, standard deviations, and rankings. Statistical tools like chi-square and ANOVA test are also applied where necessary. Results of the study indicate that the distance of the university from the students’ home plays an influential role in university choice process in the country. It is also found that there is a significant association between the level of education at which students first consider studying university and their choice about the university. Several other factors: university’s location, cost of tuition, availability of scholarship, students’ mother, friend and visits to campus play an influential role in university choice process<em>. </em></p> Md. Aminul Islam, Nehal Hasnain Shoron ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1631 Thu, 18 Jul 2019 00:00:00 +0000 Access to Job Market: Findings from A Venture Development Program for Marginalized Unemployed Youth in Kampala Uganda https://journals.aijr.in/index.php/ajss/article/view/1765 <p>Majority youths (uneducated/unskilled) in Uganda face challenges identified with unemployment and high-risk practices. An estimated 78 % of Ugandan youth are jobless, need economic capital and life skills. The high rate of unemployment is principally brought about by the absence of employable skills, the lack of capacity of the economy to create as many jobs for the unskilled youth and the ever-increasing population driven by the rural-urban drift. The survey used a mixed methodology where semi-structured questionnaires were used to obtain both quantitative and qualitative primary data using the electronic devices (KoBo Collect software) to conduct the interviews, reaching a total of 770 marginalized youths.&nbsp; Findings from the survey show that vocational skills training, business, career guidance, multi-mixed behavioral and psychological interventions are major determinants of access to the job market for marginalized slum youths. To address youth unemployment, this article underlines the need for interventions that fall outside the regular limits of training and other labor market programs. Numerous young people looking for better jobs and livelihoods are indebted by variables that are not commonly considered in these programs. These incorporate, for instance, lack of access to credit which deters business enterprise. This article has featured solutions important for young people looking for their livelihood in self-employment and entrepreneurship.</p> Deborah Sarah Nakirijja, Rogers Kasirye, Anna Nabulya ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1765 Thu, 18 Jul 2019 10:04:38 +0000 Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to Decide https://journals.aijr.in/index.php/ajss/article/view/1840 <p>The weight of intuitive, sensory, emotional, and rational criteria in consumer decision making has been debated for ages, we could say. The rational model dominated Marketing all through the 20<sup>th</sup> Century, but on the onset of the new millennium, the case has been made, and strongly so, for a more integrated view of consumer behavior, that allows for, if you will, the rationalization of emotional conducts. In this paper, we present the results of an experiment that shows that purchases are not all that rational, and that –indeed– given the time, and the money to think it through, consumers will paradoxically rely more on their intuition, their emotions and sensations, that is, on feelings over rational criteria, to arrive at a purchase decision. This experiment manipulated two variables, time and money, using a convenience sample of undergraduate students in three classes of Pace University, NY, to apply the same situational questionnaire under two different hypothetical scenarios, where one is similar to the students’ current situation.</p> Francisco J Quevedo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1840 Thu, 18 Jul 2019 17:59:05 +0000 Neoliberalism, Digital Communication Technologies and the Cultural and Creative Industries https://journals.aijr.in/index.php/ajss/article/view/2037 <p>This article examines the use of internet-based media platforms for marketing communication among fashion designers as a manifestation of globalization and neoliberal free trade. It highlights some features of neoliberalism, sub-themes of the cultural and creative industries concept, and some impact of using digital media technologies, and argues that there is nexus between these three concepts. It notes that neoliberal globalization has promoted free markets and facilitated the disannulment of barriers which previously excluded many from trading freely. The findings suggest there are inherent economic benefits as well as precarious conditions associated with the use of digital marketing platforms. These conditions, some of which subvert the individuals’ rewards from using their talent, are consistent with the rise of precarious work under neoliberal capitalism. It recommends that cultural producers should seek ways of maximizing the benefits in using these media platforms while minimizing the burdens and precarious conditions.</p> Kelechi Chijioke Samuel ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/2037 Thu, 24 Oct 2019 09:42:17 +0000 Human-centered Approach for Proper Functioning of LEED Criteria; A Case Study in Tehran https://journals.aijr.in/index.php/ajss/article/view/2096 <p>Buildings are rated in five main categories according to the LEED standard to receive an environment-friendly design certificate. Sustainability, water efficiency, material properties, energy consumption, and the quality of indoor spaces are main criteria which confirm the proper function of a building in terms of optimal energy consumption. However, the role of residents and behavioral aspects in the consumption of energy and the decent application of energy standards are neglected. It is beyond doubt that the residents’ behavior is one of the most important factors in performance-based building design. Moreover, the individual mistakes, which most of the times cause energy dissipation, cannot be ignored. This research proposes "Integrated Interactive System" as a human-centered approach with the aim of minimizing energy consumption. A survey is conducted, and this system is evaluated as a case study in Tehran.</p> Seyed Hossein Zargar, Fatemeh Dehghani Firouzabadi, Mojtaba Zareie, Saeid Khaghani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/2096 Sun, 10 Nov 2019 06:19:24 +0000 Herbalists and their Mode of Health Care Service Delivery in Debre Markos Town, Northwest Ethiopia https://journals.aijr.in/index.php/ajss/article/view/2142 <p>The administration of medicinal plants for treating human ailments is an age-old practice. Although several studies have been conducted, most of them focused on documentation of the medicinal plants and herbal knowledge. This study investigated why people use herbal medicine, from what conviction, and explains how the plants are collected, prepared and put to purpose. In order to get deeper information about the issue, both primary and secondary sources are consulted. Observation, semi structured interviews, and key informant interviews were used to collect the primary data.15 herbalists were used as informants to obtain information on knowledge acquisition, plant collection, drug preparation, preservation and administration. The study found that healers got the wisdom of herbal medicine from family; friends or relatives; as gift of God; and religious books. The study also uncovered that people visit herbal healers because of cost, cultural acceptability, easy accessibility, and dissatisfaction with modern medicine. Herbal healers are providing health services for a huge segment of the populations’ in spite of several challenges. Dominance of biomedicine, proliferation of quack healers, inheritance problems, absence of support from government authorities, and deforestation stand out as the major challenges for the progress and the very existence of indigenous medicine in general and herbal healers in particular.</p> Eliyas Taha, Mindaye Shimekit Woldeyohannes ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/2142 Tue, 10 Dec 2019 08:57:16 +0000 Reproductive Rights and Reproductive Choice of Yoruba Women in Southwestern Nigeria https://journals.aijr.in/index.php/ajss/article/view/2186 <p>While some social and health comes have improved significantly for women, significant gaps remain in the achievement of reproductive health rights and women’s choice. Women are still constrained by social, legal, religious and cultural impediments and family power dynamics from acting on their desires. The objective of this paper therefore is to examine the reproductive rights and choice of women entrepreneurs in South Western Nigeria Ibadan. The study adopts Rational Choice Theory and Gender role theory as theoretical guide. Quantitative and qualitative methods of data generation were employed. One Hundred and Twenty questionnaires were distributed to women with ten years marital experiences. The distribution of hundred and twenty questionnaires to women respondents was obtained through snowball method. Only In-depth interview conducted among 24women through purposive sampling techniques was employed to generate qualitative data. Quantitative information was analysed through simple percentage and frequency distribution. Findings from the study revealed that women’s reproductive decision-making processes are greatly influenced by their partners ranging from their age at first marriage, their access to family planning and abortion., which also given by the women as challenges on their reproductive rights in Sango, Ibadan.</p> Olabisi Sherifat Yusuff ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/2186 Tue, 31 Dec 2019 17:00:13 +0000 Strategic Environment Assessment of Catchment Water Management: A Comparative Analysis of the Adequacy of SEA Reports using Case Studies from Uganda, Tanzania, South Africa, Ireland and Vietnam https://journals.aijr.in/index.php/ajss/article/view/1654 <p>This paper reflects on the adequacy of strategic environmental assessment (SEA) reports based on a comparative analysis of SEA reports from five country contexts randomly selected. It briefly examines the role of SEA in basin or catchment planning and management. An overview on institutional and organizational context of SEA in Uganda is discussed. Although, SEA has been described as being a tool to improve strategic decision-making by integrating environmental issues into plans, policies and programmes, there is a growing concern on the adequacy of the SEA reports being prepared and how these reports come about. To be able to determine the adequacy of these SEA reports, the analysis focused on the stages of SEA that guide the SEA process. The results of the study show some examples of effective SEA practice, but still some of the case studies never dug deep but rather scratched the surface in terms of SEA process effectiveness. Based on key findings of the study, some recommendations for improving SEA practice for catchment planning are provided. SEA reports should be presenting key issues, providing clear proposals and conclusive results to facilitate the integration of SEA findings in decision-making. As that’s what SEA is about.</p> Pius Kahangirwe ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1654 Thu, 18 Jul 2019 18:50:34 +0000 Prospects and Challenges of Population Health with Online and other Big Data in Africa https://journals.aijr.in/index.php/ajss/article/view/1613 <p>Big data analytics offers promises to many health care service challenges and can provide answers to many population health issues. Big data is having a positive impact in almost every sphere of life in more advanced world while developing countries are striving to meet up. Even though healthcare systems in the developed world are recording some breakthroughs due to the application of big data, it is important to research the impact of big data in developing regions of the world, such as Africa and identify its peculiar needs. The purpose of this review was to summarize the challenges faced by big data analytics and the prospects that big data opens in health care services in Africa. The systematic review examined the key research questions to address whether big data applications can improve healthcare service delivery in Africa especially during epidemics or health crises and through the population health system. The paper examined prospects and challenges that are associated with the use of big data and healthcare service in relation to population health needs through influencing factors. In this study, literatures are reviewed to present cases of big data applications in healthcare in Africa and to understand the prospect and challenges of such applications to population health.</p> Rowland Edet, Bolarinwa Afolabi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1613 Fri, 19 Jul 2019 15:37:19 +0000 The Rationale of Continuous Assessment for Development of Competencies in Tanzania Secondary Schools https://journals.aijr.in/index.php/ajss/article/view/1469 <p>This paper attempts to illuminate the rationale of continuous assessment for competence development in secondary schools in Tanzania. Although, the curriculum for secondary schools in Tanzania has changed from content-based to competency-based, most teachers in secondary schools are still practicing traditional pen-and-pencil continuous assessment which is far from developing competence in students. There is a dire need for revising the assessment procedures, particularly continuous assessment to ensure the attainment of better competence level among students and realisation of high quality education in Tanzania. This paper examines the rationale of continuous assessment for competence development, as well as the challenges of implementing it. This paper recommends capacity building for secondary school teachers on competence-based assessment, so as to enable them to engage in authentic continuous assessment.</p> Selina Mkimbili, Septimi Kitta Reuben Kitta ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1469 Fri, 19 Jul 2019 16:10:38 +0000 Government Capital Expenditure and Private Sector Investment in Nigeria https://journals.aijr.in/index.php/ajss/article/view/1539 <p>This paper analyses the relationship between government capital expenditure and private investment in Nigeria using time series data spanning from 1981 to 2016. Government capital expenditure was disaggregated into different components and ADF unit root test was employed to establish the stationarity properties of the variables in the model. The result of Johanson co-integration test revealed that the variables have long run relationship. Co-integration regression results suggested that capital expenditure on physical assets and defense displaced private sector investment while government capital expenditure on human capital and public debt servicing promote private sector investment in Nigeria. Furthermore, the results of T-Y causality revealed the bidirectional causality private sector investment and government capital expenditure in Nigeria. Based on these findings, the paper recommends that government capital expenditure should be channel to human capital in order to promote private sector investment in Nigeria. In addition, the Nigerian government should pay more attention to capital expenditure on physical assets since it has a significant impact on private sector investment. Lastly, Nigeria government should address the issue of budget delay, corruption, and mismanagement in Nigerian institutions.</p> Felix Gbenga Olaifa, Oluwasegun Olawale Benjamin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1539 Fri, 19 Jul 2019 17:16:11 +0000 Strategic Planning for Public Sector Organizations https://journals.aijr.in/index.php/ajss/article/view/1878 <p>This paper aims to provide some evidence for current practice in strategic planning for public sector organizations developed by Rumelt’s Criteria, in this case the Department of Education &amp; Culture in Kendal Regency and propose a strategy for this Department. The data was collected from the Strategic Plan of the Department of &nbsp;Education &amp; Culture in Kendal Regency from 2016-2021, Performance Reports 0f 2017, and the interviews from data collector in the Department of Education &amp; Culture of Kendal Regency. The data analysis procedure used in this paper is a SWOT analysis based on data collected and developed into IFEM, EFEM, IE-Matrix, SWOT Matrix, and QSPM as the last step.</p> Hanung Adittya Aristyatama ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://journals.aijr.in/index.php/ajss/article/view/1878 Mon, 29 Jul 2019 13:03:27 +0000